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The Future of Digital. Questions to ask ourselves

Posted by Paul@outside5.com on Dec 5, 2008 in Digital, Marketing, Social Media Marketing
  • Will we be using mobile more than computers?
  • Will there be a one repository for all your information and documents etc, that you can access from any portal (phone / mobile / games console)
  • Open IDs - How can an open ID be trusted – Why hasn’t this been done already?
  • Will we still be buying things with our credit cards? Or with our mobile phones (one simple way around this now is the addition of tags to your phone) – In 2013 will these already be embedded into the phone?
  • Will privacy exist in 2013?  Will people care, the new generation that have been brought up on PCs and digital that currently don’t care for privacy.  Will this change as they get older?
  • The love of a multi profiles. Business Profile / Friends Profile / Family Profile – they are all very different.  How can a marketer talk to different people with different personas successfully?
  • In 2013 the workplace will be a very different place, skillsets will need to change and people will have needed to adapt to the changing face of digital.
  • What will the financial crisis have on the digital future?
  • How should marketers invest in the economic downturn?  Concentrate on more direct response, or invest in building communities and engaging consumers?
  • How will we be reacting against technology in 2013? Too much invasion?  Will we pay money not to be connected?  Rebel against any technology that thinks or controls you?  Will there be information overload?

Questions from Digital Futures, Crystal Balls

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