Lycos Europe closes Web Hosting and Portal businesses after 15 years in business

Posted by Paul@outside5.com on Jan 22, 2009 in Digital, Marketing

Lycos Europe has announced that it plans to close its portal and Web-hosting businesses.

This will impact any email marketing campaigns and email lists you may have.

It is important that you go through your database(s) for any email address using the following domain names:

  • Denmark - e-mail.dk, jubiimail.dk, jubii.dk, jubiiconnect.dk
  • France - caramail.fr, jubii.fr, lycos.fr
  • Germany - firemail.de, jubii.de, lycos.at, lycos.de
  • Italy - jubii.it, lycos.it
  • Netherlands - lycos.nl, jubii.nl
  • Spain - jubii.es, lycos.es
  • United Kingdom - caramail.com, jubii.co.uk, lycos.co.uk, lycos.com, multimania.com, jubii.com

We rcommend you take the following steps:

  1. Identify any addresses in your database that use the domains above
  2. Send an email campaign informing them that their email address will soon be invalid. So In order to continue receiving your emails, they need to provide you with a new email address
  3. This is also an opportunity for them to update their contact details and profile and for you to gather more information

We recommend you perform the following actions

It is vital you run this campaign as soon as possible. As sending emails to non valid address can lead to a high hard bounce rate and could damage your sender reputation and hence your overall deliverability.

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The Future of Digital. Questions to ask ourselves

Posted by Paul@outside5.com on Dec 5, 2008 in Digital, Marketing, Social Media Marketing
  • Will we be using mobile more than computers?
  • Will there be a one repository for all your information and documents etc, that you can access from any portal (phone / mobile / games console)
  • Open IDs - How can an open ID be trusted – Why hasn’t this been done already?
  • Will we still be buying things with our credit cards? Or with our mobile phones (one simple way around this now is the addition of tags to your phone) – In 2013 will these already be embedded into the phone?
  • Will privacy exist in 2013?  Will people care, the new generation that have been brought up on PCs and digital that currently don’t care for privacy.  Will this change as they get older?
  • The love of a multi profiles. Business Profile / Friends Profile / Family Profile – they are all very different.  How can a marketer talk to different people with different personas successfully?
  • In 2013 the workplace will be a very different place, skillsets will need to change and people will have needed to adapt to the changing face of digital.
  • What will the financial crisis have on the digital future?
  • How should marketers invest in the economic downturn?  Concentrate on more direct response, or invest in building communities and engaging consumers?
  • How will we be reacting against technology in 2013? Too much invasion?  Will we pay money not to be connected?  Rebel against any technology that thinks or controls you?  Will there be information overload?

Questions from Digital Futures, Crystal Balls

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Google Friend Connect Live

Posted by Paul@outside5.com on Dec 5, 2008 in Marketing, Social Media Marketing

Our Google Friend Connect Widget is now live on this blog (above categories on the sidebar) and on our main Outside5 homepage and boy are we looking forward to having a good old play with it tomorrow morning.

Why not add us as a friend by clicking the Follow button to the right?  Let’s get social and see what this new Social Marketing tool can do, and how we can use it and what effect it can have on Social Media and Marketing!

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Google Friend Connect - The New Social Marketing Tool from Google

Posted by Paul@outside5.com on Dec 4, 2008 in Marketing, Social Media Marketing

Google are now accepting registrations for the preview release of Google Friend Connect, the new Social Marketing Tool from Google.

Google Friend Connect allows you to copy and paste a customisable widget into your website or blog to alow users to post comments, make friends with other users, share media and other social tasks. They can even utilise other social networks and contact lists to invite others to join as a Friend of your website.

All this and you can sign in using either a Google, OpenID, AIM or Yahoo account.

We have signed up for an account and will update our blog when we have any further news or a working example on outside5.com.

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